The New Britney Spears

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In class this week we watched a Frontline documentary titled “Merchants of Cool”.  This is a documentary on the market of teenagers, a growing industry worth billions of dollars.  In the documentary they talked about female influencers that are the most popular amongst teens. In the video Britney Spears was named as the most popular, but because the documentary was made several years ago there have been several changes to who is in with the teens.
Here are some influencers that I think influence our generation now:
Kylie Jenner
At twenty years old Kylie Jenner has over 100 million Instagram followers, a baby, and a net worth of over 50 million.  She started off on her families reality television show “Keeping Up With the Kardashians” and has been in the spotlight ever since.  Her wealth comes mostly from her cosmetics line which was worth 386 million in 2017.
The whole Kardashian family has had a large effect on pop culture.  It seems that everything they have the whole world has to have. Their influence is so powerful that brands are willing to
pay up to one million dollars just for one sponsored Instagram post.  
Image result for kylie jenner sponsored post

Beyonce
36 and a mother of two, Beyonce is estimated to be worth around 350 million.  BBC writes “Beyoncé is a true Renaissance woman: a musician, a business mogul, a feminist, a mother, and a brand whose cultural gravity seems to emanate not from any one of these talents but from all of them in concert” (Knight).  Like Kylie Jenner, Beyonce’s influence earns her 1 million per sponsored post.

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