Television ads?

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An article published in the Wall Street Journal written by Alexandra Bruell reveals that NBCUniversal is working with iSpot.tv to show brands the result from their television ads.  They prove this by showing increases in web visits and sales. This is used as an incentive to pay for advertisements on television.  iSpot works with a company called Inscape to get anonymous viewing data from millions of opted-in TV sets in the U.S. When the advertisement goes live iSpot is able to “detect ad exposures from Vizio TV sets within households and match those households to people who visited the automotive website” (Bruell).

My Response:
It does make sense that NBCUniversal is reaching out to do this.  Our generation seems more inclined to watch Netflix than live television.  On Netflix you can binge watch any show available without waiting for commercials to end.   Because of this I wonder if this tactic will actually be able to save television advertisements.  

Link to Article:
https://www.wsj.com/articles/nbcu-to-measure-tv-ads-based-on-business-outcomes-1525431601

Comments

  1. AnonymousMay 8, 2018 at 5:35 PM

    This data accumulation is a logical next step for companies, since consumers are avoiding advertising, or at least attempting to, with more and more frequency. By knowing what websites and television programs to advertise on, companies can target consumers on multiple mediums, which makes sense as a way to combat consumers viewing less ads. However, this data accumulation is worrying in terms of our privacy. Even if the data is supposedly anonymous now, at some point it wouldn't have been anonymous (probably at the point of data collection) so that it could be compiled. It is worrying to me that an advertising profile including one's actions exists and is in the hands of companies.

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